Mike Millett
Marketing strategist, founder of Digilu and creator of MarketingOB1.
More than thirty years in brand, reputation, search and growth work, across product brands and franchises, law firms, local service businesses, personal brands, ministries and nonprofits.
Who is Mike Millett?
Mike Millett is a marketing strategist who has spent more than thirty years on the problem of how businesses are understood, found and trusted. He founded Digilu in 1999 and runs it as an Adaptive Brand Management company. He publishes and teaches as MarketingOB1, he developed the Marketing Helix behavioural model, and he wrote Elevate or Vanish, the transformation thesis drawn from the StratusClean rebrand he led as VP of Marketing.
He is also referred to in formal and documentary contexts as Michael Millett or Michael C. Millett. These are the same person.
What connects the work is a single question that has not changed across five platform shifts: when the way people find things changes again, does this business still make sense to them? He has answered it through desktop publishing, the early web, search, social, and now AI visibility.
Current work
Digilu
The company he founded in 1999. Adaptive Brand Management: ongoing responsibility for a brand's trust, visibility and relevance. Trust Wins.
The Digilu relationshipMarketingOB1
His publishing and teaching platform, where the ideas are written about and argued in the open. Trust First.
What MarketingOB1 isStratusClean
The multi-year repositioning of Stratus Building Solutions, and the work that became the proof story behind Elevate or Vanish.
The StratusClean workIdeas and frameworks
Four bodies of work, each with a canonical home elsewhere in the ecosystem. These pages establish authorship and the relationships between them; they do not duplicate the source material.
Career
A chronological record of where he has worked, what he was responsible for and what came of it, with sources where they exist.
Speaking and media
He has spoken hundreds of times, to audiences ranging from executive teams and business groups to rooms numbering in the thousands. Current themes are trust, customer movement, brand adaptation and AI visibility.
Contact
Commercial marketing work is handled by Digilu. Speaking, media and anything addressed to Mike personally can come straight here.