Selected work
A record of the work, not an agency portfolio.
What follows describes Mike's own role. Where work was done by a team or a company, it says so. Client work delivered through Digilu is not listed here; that belongs to Digilu and to the clients.
Categories of work
- Brand strategy and positioning: what a business is, said in a way the market can categorise correctly on first contact.
- Franchise marketing: national brand and local operator marketing at the same time, which are different jobs that fail differently.
- Local service businesses: law firms, trades and service brands whose whole market is a geography.
- Personal brands: founders and public figures whose name is the asset.
- Ministries and nonprofits: organisations that have to earn attention without a budget to buy it.