Mike Millett and Digilu
He founded it in 1999. It is the company, and it is not a synonym for him.
Digilu is the commercial company Mike founded in 1999. It operates in Adaptive Brand Management: continuous responsibility for how a business is understood, found and experienced, rather than a project that finishes and hands over a deck.
Its positioning is that technology, websites, SEO, AI and advertising are tools. They are not the product. The product is ongoing responsibility for trust, visibility and relevance.
Trust Wins.
Digilu
Digilu helps businesses grow into market leaders. The measurement, accountability and reporting behind that work runs through The Observatory, Digilu's internal intelligence layer.
Where the boundary sits
This distinction matters, and blurring it is the most common mistake made about both:
Digilu
The company. The commercial offer, the memberships, the delivery, the client relationships, the accountability. Businesses hire Digilu.
Mike Millett
The person who founded it. He is one part of a company that is larger than him, and Digilu's work is not a synonym for his personal opinions.
Commercial marketing enquiries belong with Digilu, not here.
Related
- Adaptive Brand Management, the category Digilu operates in.
- Career history.
- MarketingOB1, which is the teaching platform and not the company.